Bonitas International - Home of the BooJee Beads


Company Overview

Bonitas International is a hub of relentlessly innovative design collections. Our flagship line of BooJee Beads™ revolutionized the look and design of those boring shoelace style lanyards for employee badges and conference credentials, turning them into fashion accessories workers want to own. With a significant role to play in the medical, education, transportation, and government industries, there is, frankly, no end to the professions that need our functional designs. Our collections can be found at over 4000 retail partners throughout the US and Canada, as well as online at features our distinctive line of sophisticated eyeglass leashes, pins, and accessories that keep eyeglasses close while introducing a unique style element into your wardrobe. We prove men do make passes at women who where glasses . . . especially when worn with style and confidence.

With these inventive solutions to life’s little fashion dilemmas, as well as our original Guardian Angel line of ID Bracelets for families, it is no wonder Bonitas International was a Finalist for "Most Innovative Company of the Year" in the prestigious Stevie Awards for Women in Business. We have been featured in articles and “must have” lists worldwide, including the New York Times, USA Today, Business Week, Woman’s World, and the Wall Street Journal. You may have even seen us on the Today Show, Fox News, or MSNBC. We love that recently said we were “Redefining Workplace Chic!” We are a certified women owned business (WBEC) and proud winner of the Make mine a $Million™ Business Award, sponsored by Count Me In for Women's Economic Independence and OPEN from American Express.

Our pieces are available at wholesale pricing to qualified re-sellers. To access our wholesale online shopping site click here or visit us at For retail sales, visit, Thanks for visiting! We look forward to sharing our designs with you!




Our Family of Brands
Our Family of Brands: BooJee Beads and EyeGlassHolders
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